Asia is the largest continent in the world. It is not only largest from the geographical point of view but also from the aspect of population. People of different ethnicities and cultures live here, hence giving this continent a distinct outlook. There is an influx of businesses in the Asian continents and one of the reasons behind this is the varied choices of people. You will find every type of business in the Asian market, technology driven, renewable energy resources, e-commerce, tourism, and nowadays the most trending industry is the fashion and cosmetics industry.
With the help of cosmetics translation services, the Asian community enhances its reach in the European market by advertising its products in multiple languages. The popularity of the Asian cosmetic industry brings some backlash to it. Want to know how translation plays the role of a mediator in this backlash? This read is specially crafted for you.
The Popularity of Asian Beauty Brands Nowadays
Asia is famous for a lot of reasons, among which is its cosmetics industry. Asian beauty products are present for a variety of skin tones. It means that every single person out there will find the right products for their skin. The use of skin friendly substances in the making of these beauty products makes them unique in the market.
As the Asian skin tone is itself very diverse, the beauty products are created in such a way that it caters to the diverse audience. The Asian skincare routine culture is the one that brings Asian products into the limelight. The use of natural ingredients like rice, turmeric, and ginseng makes these products skin friendly which is why they are common in Asian households nowadays.
The concept of glass skin arises from Korean beauty products that are 100% effective and aren’t hostile to skin. Asian film productions are live examples of these products where we can see celebrities having glass skin. This proves that these products are not fake at all. Many European influencers have made videos using these products and given honest reviews.
Language Translation in the Cosmetics Industry
You might wonder about the role of cosmetics translation services in the Asian beauty industry. It is the use of translation that makes it easy for Asians to raise awareness about their beauty products and showcase their fabulous results. It is the translation that helps beauty brands enhance their target audience and sustain their position in the global market.
With the help of translation services, you can let your audience know about ingredient transparency. Today, people are very much conscious about their skin and the products they apply. It is a good thing because it lets true and honest businesses stay in the market. This process helps you gain the trust of your audience and in the long run, they will stick to your products. In the same way, fashion translation services help fashion brands grow.
Backlash Faced By Asian Beauty Brands and Translation
Despite the benefits of Asian products and their popularity, this cosmetic industry faces severe backlash.
Skin Whitening Products
One of the major reasons for facing backlash is because of skin whitening products. Asian people are also called brown people. It is because of their brown skin tone. It was way in the past that the dark skinned people living in Asia were infatuated with the white skin tone of the Western people. This enhanced the use of skin whitening products and serums. However, that is not true nowadays.
Today, people are more aware of their choices and the obsession with white skin is not present on a large scale. Yes, there are still people who consider white skin to be the standard of beauty. This thinking can be resolved with the help of cosmetics and fashion translation services that translate educational materials that tell about the potential risks of using such products.
Inadequate Skin Tone Shade Range
One other backlash that the Asian cosmetic industry endures is that they don’t provide enough products for darker shades as they are very much into fair and bright tones. Well, now we know that the use of skin whitening products is not that common. About the inadequacy of shade range, Korean and Chinese brands are producing beauty products for every skin tone, either fair or dark.
Not only does the Korean and Chinese cosmetic industry contribute to it, but also Malaysian and Arabian brands. Also, the Indian, Pakistani, and so many others are today the face of the Asian beauty industry.
Final Words!
To sum up, the Asian cosmetics industry is making its mark on the global world. By catering to the needs of the target audience, it competes with the European brands. This industry faces some backlash because of the production of skin whitening products in the past, which doesn’t happen today. With the help of translation, the Asian industry raises awareness and shows how it uses natural ingredients to help get better skin. Ingredient transparency helps this industry grab the attention of the target audience and gain a starry spot in the global beauty industry.
